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Stylised dark funnel graphic with an orange tip symbolising the journey from site visit to first-time deposit in an online casino.
FTD in casino: meaning and six ways to improve conversion

FTD in casino means first-time deposit: the first real-money payment made by a newly registered player. It is the point where a visitor becomes a paying customer and often the event that triggers an affiliate CPA commission. An FTD count alone does not show whether acquisition is efficient. Operators also need the registration-to-deposit conversion rate, […]

Tarot-style card illustration on a dark background. The card shows a fortune teller in a red hood holding a glowing crystal ball. At the bottom, the text reads: “THE TRENDS TELLER.”
AI predictive models are changing sports betting — here’s how

Artificial intelligence has slipped from back-office maths labs onto the front line of sportsbooks, lifting predictive accuracy by double-digit margins, according to recent market forecasts. And if you think that edge is reserved for Vegas super-traders and hedge-fund quants, think again: tools like Blask Index, Customer Profile and the new Games dashboard put the same […]

5 signs iGaming brands lose Market Share

The early warning lights that any iGaming brand is ceding ground almost always flash first inside its data, long before revenue lines sag. Blask’s real-time dashboards surface those signals in five interlocking metrics: the All-Brands table that captures every competitor on the map, Brand’s Accumulated Power (BAP), Blask Index, Acquisition Power Score (APS) and Competitive […]

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