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How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones. Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a […]
Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]
Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]
Blackjack holds a fifth of all player interest while the shelf runs on slots. The Netherlands is one of Europe’s most heavily regulated online casino markets. The KSA’s licensing framework keeps the operator pool tightly managed, but the catalog it governs has grown to over eleven thousand titles. The shelf is deep, and almost entirely […]
The growth is driven by offshore brands that adapted to tightening regulatory pressure. The demand for iGmaing in Poland fell for over a year. Offshore brands led the decline, losing ground to a regulatory campaign built to protect the country’s state-run online casino monopoly. April Blask data shows the downtrend has stopped — and offshore […]
Pragmatic Play owns the shelf, but player demand has moved elsewhere Peru’s online casino market is large, well stocked, and structurally layered. Roughly 12,400 games are listed across about 50 active brands tracked by Blask, giving operators enough depth to build extensive slot catalogs while still maintaining meaningful space for crash, live, instant-win, and other […]
Blask data shows what powers the world’s most category-driven iGaming market. The United States is the only country where general gambling demand outweighs the branded iGaming interest. The leading category is Lottery. It accounts for the most unbranded demand in 43 states — including one where lottery is prohibited. In the other seven, the most […]
How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones. Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a […]
One brand holds half of the demand, and another is catching up. Peru’s iGaming regulation framework came into force in early 2024. The licensed market it produced is now the most onshore-dominated of any major iGaming country in Latin America — but it didn’t grow evenly. Demand more than doubled, and most of the gain […]
Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]
Margarita, CMO at Paykassma, on turning GEO-level brand intelligence into a partner discovery and upsell engine.
