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When a market opens, every operator claims to be competing. Casino brand visibility metrics reveal who is actually building demand — and who is just holding a license. Brazil's 2025 data makes the difference impossible to ignore.
Market leaders in iGaming rarely lose their positions. When they do, regulators are often involved. Leaders in iGaming typically hold their ground. Smaller operators struggle to break through, and top rankings remain stable year after year. Blask data shows that several markets bucked this pattern in 2025. The biggest of such countries are the Philippines, […]
Most iGaming operators track GGR, deposits, and conversion rates — and miss the one thing that predicts all of them. This guide breaks down the metrics that actually measure casino brand performance: search demand, market share, and competitive benchmarks backed by Blask data.
Week 5 of 2026 split cleanly between headline-driven repricing and calendar-led flow.
Most market share data in iGaming is built on revenue — a backward-looking metric that arrives late and hides brand-level shifts. This guide explains how demand-based market share works, what BAP measures, and how operators use it to spot competitive movement before it shows up in financials.
Spain's iGaming market follows a clear seasonal rhythm — here's what Blask Index data reveals about its peaks, troughs, and timing.
How player acquisition interest shifted across global betting markets, measured by Blask Index week-over-week (WoW) momentum. Week’s headline Event-driven demand dominated the tape, with upside concentrated in European calendar effects and downside shaped by suppression and post-event decay. Austria (+17.7%) led Europe on Kitzbühel’s Hahnenkamm weekend, while Sweden (+9.9%) and Norway (+8.5%) moved as a […]
Online gambling’s center of gravity is shifting. The headline figures still belong to Europe and North America, but the velocity — the places where something genuinely new is happening — is elsewhere. The global online gambling industry crossed €90.5 billion in revenue in 2025, with a projected compound annual growth rate of 10.5% through 2030. […]
