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Yana Makarochkina is the Chief Marketing Officer at Blask, where strategic storytelling, content marketing, and data-driven insights come together to shape the future of iGaming analytics.

Key achievements:

• Led marketing and PR initiatives for diverse industries — from fine dining and manufacturing to logistics and technology.

• Built a strong B2B content strategy foundation, with a particular focus on the iGaming sector.

• Holds a bachelor’s degree in journalism, combining the art of narrative with a dedication to accuracy and research.

Yana’s journey into marketing began with a profound appreciation for stories grounded in facts. With a journalism background, she approaches every project with the mindset that strong narratives must be supported by real insights. For her, content is not just a tool for communication — it’s a vehicle for building trust, inspiring action, and delivering measurable business outcomes.

Her early career in a dynamic agency environment refined her ability to juggle multiple industries and client needs simultaneously. From launching campaigns for restaurants to handling complex communications for factories and logistics companies, Yana developed a rare versatility. This experience sharpened her multitasking skills and gave her the adaptability to understand and articulate the unique voice of every brand she worked with.

When she transitioned into iGaming and B2B, Yana found her true professional calling. She recognized that the industry demanded not just creativity, but also a rigorous analytical approach — blending storytelling with precise market insights. At Blask, she channels this expertise into crafting marketing strategies that demystify complex data and technology for a global audience.

Yana’s guiding principle is simple: powerful marketing is built at the intersection of fact, clarity, and emotional resonance. In the fast-moving world of iGaming, she ensures that every message not only informs, but also inspires confidence and action.

Beyond her professional achievements, Yana is passionate about building authentic connections through content. She sees each article, campaign, and strategy as an opportunity to empower businesses with knowledge, spark curiosity, and open new paths for growth.

At Blask, Yana continues to lead with a hands-on, holistic approach — shaping a marketing vision where strategy, creativity, and data walk hand in hand toward industry leadership.