Resources

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

iGaming metrics

While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]

Japanese police have made the first arrests of affiliates promoting offshore online casinos, charging two men with running the site Onkaji Hissho between 2020 and 2021. Authorities allege they directed local players to a Curaçao-licensed casino, earning commissions via crypto. A paid Discord group with “winning strategies” was also uncovered. This case comes just months before Japan’s new ban […]

For years, The International (TI) was the cornerstone of esports, not only as the world’s richest tournament, but also as a magnet for online betting. Each edition triggered a spike in wagers, with operators reporting record handle and engagement across their iGaming verticals. In 2025, however, the picture is shifting. From record-breaking to shrinking stakes […]

India’s game charts in H1 2025 were defined by a single hybrid title. Chicken Road led the entire market at about 43.9% Share of Interest (SOI), outpulling both liveshow formats and the anchor crash titles that have historically dominated the genre landscape.

If you build infrastructure for iGaming — payments, content, platforms, KYC/AML, risk tools, analytics — you can’t scale on hunches. Blask turns open‑source market signals into a clear, comparable view of where demand is forming, which brands are accelerating, and what each country is likely to return. The result is fewer cold pitches, fewer dead‑end […]

How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]