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Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins. Blask analysts looked at Halloween slots and the darker titles gaining ground beside them: vampires, witches, demons. The snapshot is from October 12. 1. The season’s most visible title is vampire themed The […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
The growth is driven by offshore brands that adapted to tightening regulatory pressure. The demand for iGmaing in Poland fell for over a year. Offshore brands led the decline, losing ground to a regulatory campaign built to protect the country’s state-run online casino monopoly. April Blask data shows the downtrend has stopped — and offshore […]
Mines (Hacksaw Gaming) is the top casino game in Peru by share of interest, with 25.6% of measurable demand in June 2026. It has led every month since February 2026. Pragmatic Play owns catalog depth and Visibility among the top casino games in Peru; crash and live titles punch above their shelf weight on search. […]
Blask data shows what powers the world’s most category-driven iGaming market. The United States is the only country where general gambling demand outweighs the branded iGaming interest. The leading category is Lottery. It accounts for the most unbranded demand in 43 states — including one where lottery is prohibited. In the other seven, the most […]
How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones. Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a […]
One brand holds half of the demand, and another is catching up. Peru’s iGaming regulation framework came into force in early 2024. The licensed market it produced is now the most onshore-dominated of any major iGaming country in Latin America — but it didn’t grow evenly. Demand more than doubled, and most of the gain […]
Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]
Margarita, CMO at Paykassma, on turning GEO-level brand intelligence into a partner discovery and upsell engine.
Offshore operators continue to serve a portion of the market that licensed platforms can't legally touch.
