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UAE launches licensed iGaming: Blask Index surges 44% before Play 971 enters high-income expatriate market.

Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]

As Halloween swept across casino lobbies in October, spooky slots and eerie themes took over global iGaming rankings. Based on Blask Games tracking across 15 countries and 25,796 titles, Halloween-themed content saw one of the strongest surges of the year, with sharp GVR (Game Visibility Rank) improvements across nearly all markets. 👻 When the pumpkins […]

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

iGaming metrics

Japanese police have made the first arrests of affiliates promoting offshore online casinos, charging two men with running the site Onkaji Hissho between 2020 and 2021. Authorities allege they directed local players to a Curaçao-licensed casino, earning commissions via crypto. A paid Discord group with “winning strategies” was also uncovered. This case comes just months before Japan’s new ban […]

For years, The International (TI) was the cornerstone of esports, not only as the world’s richest tournament, but also as a magnet for online betting. Each edition triggered a spike in wagers, with operators reporting record handle and engagement across their iGaming verticals. In 2025, however, the picture is shifting. From record-breaking to shrinking stakes […]

If you build infrastructure for iGaming — payments, content, platforms, KYC/AML, risk tools, analytics — you can’t scale on hunches. Blask turns open‑source market signals into a clear, comparable view of where demand is forming, which brands are accelerating, and what each country is likely to return. The result is fewer cold pitches, fewer dead‑end […]