Yana Makarochkina

Yana Makarochkina
Yana Makarochkina

Yana Makarochkina is the Chief Marketing Officer at Blask, where strategic storytelling, content marketing, and data-driven insights come together to shape the future of iGaming analytics.

Key achievements:

Led marketing and PR initiatives for diverse industries — from fine dining and manufacturing to logistics and technology.

Built a strong B2B content strategy foundation, with a particular focus on the iGaming sector.

Holds a bachelor’s degree in journalism, combining the art of narrative with a dedication to accuracy and research.

Yana’s journey into marketing began with a profound appreciation for stories grounded in facts. With a journalism background, she approaches every project with the mindset that strong narratives must be supported by real insights. For her, content is not just a tool for communication — it’s a vehicle for building trust, inspiring action, and delivering measurable business outcomes.

Her early career in a dynamic agency environment refined her ability to juggle multiple industries and client needs simultaneously. From launching campaigns for restaurants to handling complex communications for factories and logistics companies, Yana developed a rare versatility. This experience sharpened her multitasking skills and gave her the adaptability to understand and articulate the unique voice of every brand she worked with.

When she transitioned into iGaming and B2B, Yana found her true professional calling. She recognized that the industry demanded not just creativity, but also a rigorous analytical approach — blending storytelling with precise market insights. At Blask, she channels this expertise into crafting marketing strategies that demystify complex data and technology for a global audience.

Yana’s guiding principle is simple: powerful marketing is built at the intersection of fact, clarity, and emotional resonance. In the fast-moving world of iGaming, she ensures that every message not only informs, but also inspires confidence and action.

Beyond her professional achievements, Yana is passionate about building authentic connections through content. She sees each article, campaign, and strategy as an opportunity to empower businesses with knowledge, spark curiosity, and open new paths for growth.

At Blask, Yana continues to lead with a hands-on, holistic approach — shaping a marketing vision where strategy, creativity, and data walk hand in hand toward industry leadership.

Articles written by Yana Makarochkina

Online gambling market forecast 2026: what the numbers actually say

In the span of a single decade, online gambling transformed from a regulatory afterthought into one of the fastest-growing industries on earth. By the end of 2026, the global market is expected to surpass $143 billion in revenue — nearly double what it was five years ago. Governments that once banned the practice are now writing licensing frameworks. Brands that did not exist in 2022 are already ranked among the top five in markets the size of Germany.

Brazil’s licensed iGaming market is large. The tail stays thin

Brazil is no longer a regulation cliffhanger. It is a licensed market with an $8.87B eight-month CEB, one brand on a quarter of demand, and a grey remainder that Blask already measured elsewhere. Scale, without the 2025 origin myth For January–August 2026 Blask’s Competitive Earning Baseline for Brazil is $8.87B ($6.57B–$15.74B range). Only the US […]

Get your daily iGaming
insights to your mail

    Thank you!

    Enjoy new articles
    every week