CEB

CEB

How to reduce CAC in sports betting: 6 tactics operators actually use in 2026

Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one.  Cutting spend alone does not fix the […]

Global iGaming acquisition leaders vs global revenue leaders 2026

betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds.  Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]

Australian iGaming: a market where money does not follow demand

Blask data shows that offshore operators capture the majority of Australian iGaming revenue despite holding less than 30% of user demand. Recent tightening in enforcement helped licensed iGaming brands in Australia capture the vast majority of user demand. Except for one jurisdiction, where the population structure works against them. Yet the money still leaks offshore […]

How payment service providers use Blask in iGaming

Payment service providers use Blask to standardize two core screening workflows: evaluating new markets and assessing potential operator clients. PSPs (Payment Service Providers) that want to scale in iGaming often face the same bottleneck: deciding which countries to prioritise and which operators justify integration effort, with limited time and imperfect information. Both workflows can be […]

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