CEB

The UK’s 40% Remote Gaming Duty has already reshaped market share. Blask data shows sports-heavy operators gaining ground while casino-led brands face pressure.

betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds.  Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]

Blask data shows that offshore operators capture the majority of Australian iGaming revenue despite holding less than 30% of user demand. Recent tightening in enforcement helped licensed iGaming brands in Australia capture the vast majority of user demand. Except for one jurisdiction, where the population structure works against them. Yet the money still leaks offshore […]

Payment service providers use Blask to standardize two core screening workflows: evaluating new markets and assessing potential operator clients. PSPs (Payment Service Providers) that want to scale in iGaming often face the same bottleneck: deciding which countries to prioritise and which operators justify integration effort, with limited time and imperfect information. Both workflows can be […]

Blask brings brand-level market intelligence into SEO planning: where to focus, when to move, and which games and providers are getting storefront attention. Blask addresses two practical limits for iGaming SEO: brands often span multiple domains and mirrors, plus market demand shifts faster than quarterly reporting cycles. It adds a market layer on top of […]

Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

iGaming metrics