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Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]
A first deposit is not an active player. Teams celebrate FTD, then watch the same accounts go quiet. OptiKPI’s casino benchmarks put typical registration-to-FTD in tier-1 markets at 15–35% (top quartile 35%+). This article shows how to improve first deposit conversion in online casino: what keeps a first-time depositor from becoming an active player, how […]
Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds. Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]
Blask brings brand-level market intelligence into SEO planning: where to focus, when to move, and which games and providers are getting storefront attention. Blask addresses two practical limits for iGaming SEO: brands often span multiple domains and mirrors, plus market demand shifts faster than quarterly reporting cycles. It adds a market layer on top of […]
Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]
In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
