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Blask data reveals the scale of the grey area segment as sweepstakes operators come under regulatory scrutiny. Blask recently introduced sweepstakes casino analytics for the US iGaming market, and the segment proved to be huge. According to the January–May 2026 data, nationwide demand for sweepstakes brands was higher than user interest for traditional iGaming operators. […]
betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds. Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]
Live casino content expansion is one of the key trends in Global iGaming, including Europe. Live games climb from the outsiders to the top-tier leaderboards. A few years ago, the iGaming world was captured by crash games, a trend that swept through LatAm and Africa. Today, a new tendency emerged — live casino content. Being […]
Provinces transitioning to an open market are set to solve a channelisation problem that monopoly regulation never did. Alberta is getting ready to become the second of Canada’s ten provinces to open its iGaming market to private operators, following Ontario, which did so four years ago. Many brands already operating in Ontario have expressed interest […]
The operator is going all in on its Danish launch — with an acquisition, a national stadium HQ, and an Astralis jersey deal.
Blask data reveals the dynamics of the booming events betting market as the regulators’ fight intensifies. According to Blask, prediction markets are the fastest-growing vertical in US iGaming. Demand for them, measured by Blask Index, rose 3.5x in 2025 but still remained well below the peak registered during the US presidential elections in autumn 2024. […]
Every U.S. state, Canadian province / territory and Australian state / territory — now with its own full Market Overview.
US online betting demand follows major leagues calendars — with one exception. One of the biggest sporting events in the United States takes place every March. The college basketball tournament known as March Madness is the only student sports event that visibly moves US iGaming demand, measured by Blask Index. Everything else in the US […]
Bovada conquered the US, and became by far the largest iGaming brand in the world. But it is now starting to give ground under regulatory pressure. Blask’s new report reveals that despite years of state-level legalisation, the US iGaming market is still dominated by offshore operators. 80% of brands serving US players and three of […]
Lee Allard, Head of Performance at Global TV Experts, on combining iGaming market intelligence with TV advertising expertise to deliver measurable results. Global TV Experts needed sharper insight into when and where iGaming audiences are most active. Blask’s consumer heatmaps gave them exactly that. By applying Daypart and Day of Week data to their broadcast […]
Blask data shows iGaming activity peaked in the group stage and faded toward the final — even in India, the country that won the trophy.
