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An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Eccentric founder, 50% instant rakeback, and blackjack streams built to be clipped. The data shows the strategy is working. Launched in July 2025, Duel reached $1.66B in cumulative deposit volume in its first 12 months — enough for seventh place in the global crypto casino ranking, ahead of established names like 1win, Sportsbet io and […]
Blask data show which countries and brands dominated in 2025, and how the leaderboards shifted compared to 2024. A year comes to an end, and it’s time to look at the global iGaming picture through Blask data. As of December, 18 we are tracking 117 countries, giving a broader view of where demand concentrated and […]
Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]
As 2025 draws to a close, we asked leading iGaming companies and experts to share their perspectives on the year that shaped the industry — and what’s coming next. From regulatory shifts to technological breakthroughs, from overhyped trends to genuine game-changers — top industry voices reflect on the trends that defined 2025 and predict the […]
UAE launches licensed iGaming: Blask Index surges 44% before Play 971 enters high-income expatriate market.
When the iGaming market shifts every week and the list of brands and slots in a single GEO runs to dozens of lines, even seasoned teams start to lose the thread. For CPA network 3SNET, that noise translated into hours of manual work, missed opportunities, and drawn-out campaign launches. This is the story of how […]
Blask’s lens on Latin America’s “Amazon of opportunity” for online gambling Brazil’s digital gambling boom is no longer a niche story. By the spring of 2025, the country’s central bank estimated that online stakes had reached as much as 30 billion reais (about $5.1 billion) each month — several times higher than prior public estimates. […]
Blask data analysis, October 2025 Across the global iGaming map, a handful of countries are not just dominated: they’re owned. Blask’s Brand’s Accumulated Power (BAP) and Competitive Earnings Baseline (CEB) show how, in certain nations, one brand captures virtually all visibility, traffic, and earnings potential. In these monopoly-style markets, dominance stems from two main forces: […]
As Halloween swept across casino lobbies in October, spooky slots and eerie themes took over global iGaming rankings. Based on Blask Games tracking across 15 countries and 25,796 titles, Halloween-themed content saw one of the strongest surges of the year, with sharp GVR (Game Visibility Rank) improvements across nearly all markets.
