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Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins. Blask analysts looked at Halloween slots and the darker titles gaining ground beside them: vampires, witches, demons. The snapshot is from October 12. 1. The season’s most visible title is vampire themed The […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
Blask data show that despite increased pressure from Indian authorities, iGaming demand in 2025 followed 2024’s pattern, with operators adapting rather than the market breaking. India started 2025 without a nationwide licensing framework for iGaming, so the policy shift was never a clean “licensed market closes” moment. Parliament passed a ban on online money games […]
Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]
Blask data show which countries and brands dominated in 2025, and how the leaderboards shifted compared to 2024. A year comes to an end, and it’s time to look at the global iGaming picture through Blask data. As of December, 18 we are tracking 117 countries, giving a broader view of where demand concentrated and […]
Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]
As 2025 draws to a close, we asked leading iGaming companies and experts to share their perspectives on the year that shaped the industry — and what’s coming next. From regulatory shifts to technological breakthroughs, from overhyped trends to genuine game-changers — top industry voices reflect on the trends that defined 2025 and predict the […]
UAE launches licensed iGaming: Blask Index surges 44% before Play 971 enters high-income expatriate market.
When the iGaming market shifts every week and the list of brands and slots in a single GEO runs to dozens of lines, even seasoned teams start to lose the thread. For CPA network 3SNET, that noise translated into hours of manual work, missed opportunities, and drawn-out campaign launches. This is the story of how […]
Brazil is no longer a regulation cliffhanger. It is a licensed market with an $8.87B eight-month CEB, one brand on a quarter of demand, and a grey remainder that Blask already measured elsewhere. Scale, without the 2025 origin myth For January–August 2026 Blask’s Competitive Earning Baseline for Brazil is $8.87B ($6.57B–$15.74B range). Only the US […]
