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Retention in iGaming breaks in the same 4 places

An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]

How to cross-sell between sports betting and casino: player value, timing and what the data shows

A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]

Twelve months, $1.66B in deposits: how Duel’s controversial marketing built a top-10 crypto casino

Eccentric founder, 50% instant rakeback, and blackjack streams built to be clipped. The data shows the strategy is working. Launched in July 2025, Duel reached $1.66B in cumulative deposit volume in its first 12 months — enough for seventh place in the global crypto casino ranking, ahead of established names like 1win, Sportsbet io and […]

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