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Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins. Blask analysts looked at Halloween slots and the darker titles gaining ground beside them: vampires, witches, demons. The snapshot is from October 12. 1. The season’s most visible title is vampire themed The […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
Brazil’s iGaming demand rose only modestly during the 2026 World Cup and fell sharply after the national team’s elimination. Blask data shows how the market moved and which brands captured the tournament surge.
Six US states banned sweepstakes casinos in 2026, including California, but Blask data shows the restrictions redistributed demand rather than stopping the market.
Aviator is #1 in Canada’s casino game rankings on Blask (26% in June 2026). The lobby shelf and visibility leaders are not the same list. On the supply side Canada looks standard: Pragmatic Play leads the provider table, and slots fill more than four of every five positions in a catalogue of 6,306 tracked games. […]
Kalshi and Polymarket together hold nearly half of US sports-betting interest on Blask in 2026 — a share that already rivals the traditional sportsbook stack. By that point, Kalshi was already offering sports contracts to US users, while Polymarket had resumed operating in the US market shortly before the tournament, following its return under federal […]
Blask estimates that offshore brands account for roughly two-thirds of US online gambling value, even as the regulated market continues to post record growth.
Bovada leads Blask’s US iGaming BAP ranking for H1 2026 with $3.9B in CEB, edging out FanDuel’s $3.7B and DraftKings’ $3.5B, both licensed market leaders. BetMGM trails at just $1.1B, behind even offshore brands MyBookie and Rainbet, showing regulated GGR growth doesn’t equal demand leadership. New Blask data for the first half of 2026 shows […]
Twenty markets have a single brand capturing more than three-quarters of iGaming demand. The group runs from local names such as Bet261 and Congo Bet to 1xBet, betPawa, Bet365 and Betway. Across the 139 countries tracked by Blask from January through August 2026, the typical market was far less concentrated. The median leading brand held […]
