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How to measure casino brand performance

Most iGaming operators track GGR, deposits, and conversion rates — and miss the one thing that predicts all of them. This guide breaks down the metrics that actually measure casino brand performance: search demand, market share, and competitive benchmarks backed by Blask data.

Fastest growing online casino markets to watch in 2026

Where player demand grew the fastest in 2025 — and what the data says about why. The global gambling industry generated $643.74 billion in revenue in 2025, continuing a five-year growth streak. But that growth was far from evenly distributed. While mature markets in Western Europe and North America moved incrementally, four markets — the […]

AFCON’s football month failed to boost iGaming demand

Blask data demonstrates standard patterns persisted even in finalist countries.The AFCON 2025 tournament concluded on 18 January. The competition, with Morocco as host nation, kicked off on 21 December and featured 52 matches across 19 match days. Such an intensive schedule theoretically should have influenced iGaming metrics, especially in markets where favorites competed. However, Blask […]

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