Resources

Affiliate programs enable iGaming brands to partner with websites, influencers and content creators on a performance basis — using revenue share, CPA or hybrid payouts — to attract new players. By tracking referrals, registrations and deposits through dedicated platforms, operators expand reach cost-effectively, optimize marketing spend, and tap niche audiences for sustained growth.

Affiliate commission tiers transform flat-rate payouts into dynamic, milestone-based rewards. By structuring escalating commissions around first-time deposits, net revenue or turnover thresholds, operators incentivize affiliates to deliver more and better traffic. The result is a performance-driven network where partners scale alongside your brand — boosting acquisition, improving margins and cementing lasting growth.

Affiliate split testing empowers iGaming operators and affiliates to compare two or more versions of banners, landing pages or bonus offers by evenly splitting traffic. By measuring clicks, sign-ups and deposit rates, you identify winning creatives in real time — turning every click into a measurable optimization opportunity and driving higher conversion rates across your campaigns.

ARPU, or Average Revenue Per User, is a vital iGaming metric that reflects how much revenue each active user generates over time. This article explores how to calculate ARPU, what it reveals about user behavior and spending, and how brands can use it to improve financial performance and player engagement.

ARPPU, or Average Revenue Per Paying User, is a core iGaming metric that reveals how much revenue comes specifically from paying customers. Unlike ARPU, it excludes non-paying users, offering a sharper view of monetization success. Learn how to calculate ARPPU, interpret the results, and apply insights to boost profitability and retention.

Learn what an AML policy is, how it works in iGaming, and why it’s vital for compliance and fraud prevention. Discover key components, benefits, challenges, and best practices for operators.

Discover how affiliate marketing drives iGaming growth. Learn how performance-based partnerships bring high-value players, reduce acquisition costs, and scale your brand profitably with Blask analytics.

Discover how the Acquisition Power Score (APS) helps you measure and improve your brand’s ability to convert market presence into real customers using AI, search trends, and competitive signals.

Learn what an accumulator bet (also known as an acca or parlay) is, how it works, and why it’s popular in sports betting. Discover examples, advantages, risks, and expert tips to maximize your potential payout while managing risk.

Learn how Brand’s Accumulated Power (BAP) helps you track and grow your market strength using real-time signals like visibility, engagement, and competitive relevance. A smarter alternative to Relative Market Share.

Today’s sportsbook is half hedge fund, half media company. Real-time data feeds, machine-learning risk engines, and compliance dashboards let traders move a price in milliseconds—yet the house edge still lives in a centuries-old concept: capture equal action on both sides, pocket the vig, and let the scoreboard sort the rest.

A bonus buy lets a player skip the small talk and purchase that headline outright — typically paying a multiple of the base bet to enter free spins or a feature instantly.

Bonus abuse detection in iGaming: common patterns, layered controls, clear terms — plus using Blask signals (APS, CEB, Index, Games) to spot low-quality cohorts.

Blask Index is a pivotal tool for the iGaming industry, reflecting market volume changes and brand market shares through search data analysis

Betting tax is a government-imposed levy on bets placed by players or on operator revenue in the iGaming industry. It varies by country and applies to wagers, winnings, or gross revenue. This article explains how betting tax works, why it matters for regulatory compliance, and how it shapes both player returns and operator strategies.

A betting limit defines the minimum or maximum amount a player can wager per bet or within a set period. These limits help iGaming operators manage financial exposure and encourage responsible gambling. This guide explores the types of betting limits, their strategic importance, and how they affect player experience across different risk profiles.

Cost Per Mille (CPM) measures how much it costs to deliver 1,000 ad impressions. In iGaming, it’s a go-to metric for campaigns focused on reach and brand awareness. CPM helps you control costs, benchmark channel performance, and ensure your message lands in front of the right audience—before competitors even get noticed.

Cost Per Lead (CPL) shows exactly how much you spend to generate a single lead — whether it’s a newsletter sign-up, account registration, or demo request. By dividing total campaign costs by leads acquired, CPL lets iGaming brands compare channels, optimize budgets, and focus on high-quality prospects. Master your CPL to boost ROI and drive sustained growth.

Cost Per Click (CPC) reveals the precise cost you pay every time a user clicks an ad — whether on Google, Facebook or affiliate sites. By tracking CPC alongside conversion metrics, iGaming operators can identify top-performing channels, refine bids, and allocate budgets more effectively. Master your CPC strategy to drive high-quality traffic, lower acquisition costs, and boost overall campaign profitability.

Crash games are the fastest-growing format in iGaming. Learn how they work, why players love them, and how Blask helps B2B teams track their visibility, demand, and performance in real time

Cost Per Acquisition (CPA) calculates the total marketing spend required to acquire a customer or complete a defined action — such as registering, depositing, or placing a bet. In iGaming, tracking CPA across channels helps operators identify the most cost-effective funnels, refine campaign tactics, and ensure every dollar invested delivers profitable, long-term player value.

The Competitive Earning Baseline (CEB) is Blask’s future-focused metric for forecasting realistic monthly revenue in iGaming. Powered by AI, CEB combines brand strength, APS, and market benchmarks into a dynamic USD projection. Replace legacy eGGR metrics with transparent, actionable insights that show how much revenue your brand could — and should — be generating.

Churn rate in iGaming: definition, formula, cohort tracking, and tactics to cut attrition — plus reading churn with Blask Index, APS and CEB.

Deposit bonuses are powerful acquisition tools — but they only work when they’re relevant, competitive, and timed right. At Blask, we analyze how these bonuses perform across markets using real-time search data and player behavior metrics like Acquisition Power Score and Customer Profile. Whether you’re scaling in Latin America or launching in Southeast Asia, we help you calibrate offers to what players actually want — and avoid wasting budget on promotions that miss the mark.

A deeplink is a direct URL that leads users to a specific page or section within an app or site, bypassing general entry points. In iGaming, deeplinks are vital for streamlining user journeys and boosting conversions through targeted affiliate links, ads, and campaigns that send users exactly where they need to go.

Rake is poker’s service charge: invisible when priced right, painful when it isn’t. Know the percentage, the cap, and the time fee, and you’ll choose games where the cards decide who wins.

n 2025 the word “dealer” spans three arenas: the floor, the studio, and the server rack. Master each role’s impact on speed, trust, and player retention, and you control the tempo of the entire casino experience.

Exotic bets turn casual players into strategic thinkers with multi-layered wagers beyond simple win/lose. Discover how prop bets, progressive odds, and complex markets boost engagement, extend session length, and generate publicity. Smart operators build exotic betting ecosystems with educational content and real-time analytics — transforming platforms into destinations for players seeking sophisticated wagering experiences.

Esports, or electronic sports, refers to competitive video gaming where professional players or teams compete in various video game titles.

Free spins in iGaming: what they are, how to design clear, fair offers, and how to measure impact — from first-session conversion to durable APS lift.

Fantasy sports are online games where participants build virtual teams made up of real players from professional sports leagues.

FTD versus APS isn’t just metrics—it’s a diagnostic tool. When your FTD lags behind APS, you pinpoint exactly where the funnel leaks: messaging, UX or offer design. Conversely, exceeding APS highlights best-in-class acquisition tactics you can scale. This head-to-head comparison transforms raw deposit counts into a continuous optimization engine for sustained growth

Gross Gaming Revenue (GGR) captures the raw financial yield of player wagers after payouts—turning spins, bets and hands into the bedrock of iGaming profits. This guide traces GGR’s journey from simple bookkeeping to an AI-enhanced competitive metric, showing you how to optimize game mix, benchmark against market baselines and transform every player action into sustainable revenue.

Gamification in iGaming applies game-like features such as levels, points, and challenges to non-game environments, turning ordinary user actions into engaging experiences. By making gameplay more interactive and rewarding, operators can boost retention, increase playtime, and strengthen brand loyalty.

Gamer engagement refers to the level of interaction, interest, and activity players show toward iGaming platforms, games, or specific features.

Blask’s GVR transforms lobby placement from guesswork into data-driven insights: every game’s daily position is ranked from #1–#100 across real operator lobbies. This provides a unified, transparent benchmark that game providers, operators, and affiliates can leverage to improve placement, optimize promotions, and negotiate rev‑share with confidence.

Learn what house edge means in casino and iGaming settings, how it’s calculated, and why it matters for both players and operators. Understand the impact on profitability, player choices, and gross gaming revenue.

KYC (Know Your Customer) is a crucial process for verifying player identity in iGaming and other regulated industries. It supports fraud prevention, regulatory compliance, and responsible gambling. This guide explains how KYC works, where it’s used, and how businesses can streamline it to build trust, meet legal requirements, and enhance user experience.

Discover how Lifetime Value (LTV) helps iGaming brands measure long-term player revenue, optimize retention strategies, and guide smarter marketing spend. Learn benchmarks, calculation methods, and tips to increase LTV effectively.

A loot box is a digital container offering randomized rewards in games, often used to drive engagement and revenue. In iGaming, loot boxes range from cosmetic upgrades to in-game advantages. While popular, they raise ethical and regulatory questions due to their gambling-like mechanics and psychological effects, especially among younger players.

Logo churn in iGaming: what it is, how to calculate and read by cohorts — and how to use Blask Index, APS and CEB to separate product fixes from market tides.

Lobby CTR in iGaming — what it is, how to measure it cleanly, practical fixes for tiles and placement, and how Blask Games scales results via brands, lobbies, Avg Lobby GVR and Avg GVR.

Streaming technology turned the classic casino table into a two-way broadcast studio. Add trained croupiers, localised sets, and mobile-first UI, and you get a product that converts casual clickers into long-session players.

Live casino is no longer just an add-on — it’s a distinct vertical driving player engagement and retention across mobile-first markets. Its success depends on more than technology: localization, real-time UX, and trust are now essential ingredients. For operators, understanding regional preferences and behavior patterns is key to staying competitive in this fast-moving space.

Learn what Net Gaming Revenue (NGR) is, how it’s calculated, and why it’s vital for iGaming profitability. Understand its differences from GGR, key deductions, and how to optimize NGR for sustainable business growth.

Learn how progressive betting strategies work in iGaming. Discover types like Martingale, Fibonacci, and Paroli, and explore the pros, risks, and practical advice for using progressive bets effectively and responsibly.

Persona targeting in iGaming — use Blask Customer Profile to turn country motivations and product usage into real personas; validate with All Metrics and free market pages.

Quinella betting invites punters to pick two competitors to finish first and second in any order, offering a more forgiving alternative to exactas. This mid-complexity wager boosts participation, extends session length and improves operator take while reducing volatility. Learn how to integrate quinella markets, design intuitive interfaces and leverage data to optimize odds and promotions.

RTP isn’t just a compliance line—it’s a profit lever. This playbook shows iGaming operators how to set the right payout band for each market, balance house edge and player value, and use real-time data to fine-tune margin and retention.

An RNG isn’t code you set and forget; it’s a mission-critical micro-service with direct impact on GGR, licence renewals, and brand trust. Treat entropy, latency, and provably-fair proofs as revenue levers—because a single flaw can undo an entire market entry.

True randomness is expensive in the physical world and trivial in silicon. A well-audited RNG gives operators infinite shuffles at near-zero cost and gives players mathematical proof that every result is as clean as a new pack of cards fresh from the cellophane.

A risk-free bet is a promotional offer where players get refunded, usually as bonus credits, if they lose their first wager. Widely used in iGaming, this tactic reduces perceived risk and encourages sign-ups by allowing users to try betting without fully risking their own funds on the first attempt.

A responsible gaming policy helps iGaming operators support safe gambling behavior by providing tools, education, and limits to protect players. Beyond regulatory compliance, these policies build user trust, prevent problem gambling, and ensure ethical, sustainable operations in the iGaming industry. Discover the key elements of effective responsible gaming strategies.

A reload bonus is a promotional offer for existing iGaming players, providing a percentage match on additional deposits after the first. Unlike welcome bonuses, it targets retention by rewarding loyal customers. This guide explains how reload bonuses work, why they matter for operators and players, and how to use them strategically to increase engagement.

Relative market share measures your strength against the leading rival, providing critical context beyond absolute sales. Evolving from the BCG Growth-Share Matrix to real-time digital analytics and Brand Accumulated Power (BAP), this metric guides resource allocation, portfolio planning and competitive positioning. Learn how to calculate, interpret and leverage relative market share for sustainable business success.

Re-spins in slots explained: what they are, how they shape pacing and retention, how operators and studios use them.

Spread betting lets you wager on the accuracy of your prediction, not just win or loss. Learn how spread betting works in sports and financial markets, including examples, advantages, risks, and expert tips for iGaming brands and players.

Discover how slot game analytics fuel smarter decisions across the iGaming industry. Learn how Blask Games reveals demand, lobby placement, and real-time performance trends to help operators, affiliates, marketers, and game providers win market share.

Session length in iGaming: what it is, how to measure and interpret, fixes that extend play, and how Blask Index and Games (GVR/SoI) with APS guide decisions.

At Blask, we believe responsible gambling isn’t a checkbox — it’s a strategic pillar. That’s why we track self-exclusion signals across markets using our Problem Gambling Status metric. The result? Real-time visibility into at-risk behavior, regional trends, and the tools that actually make a difference. Because sustainability starts with understanding the player.

Discover what “tilt” behavior means in online gambling—from emotional frustration to reckless betting—and how operators can detect, manage, and prevent it through responsible gaming tools, AI-powered alerts, and better UX design.

Volatility in online slots — what it is, low/medium/high bands and drivers — plus how Blask Index and Games (GVR/SoI) with APS and CEB guide risk, placement and promos.

Virtual sports are computer-generated simulations of real sports events, created to emulate real-life sports competitions like football, horse racing, tennis, and basketball.

Blask transforms classic YoY and MoM into live, search-driven growth beacons. Compare today’s demand to 30- and 365-day baselines, react faster than finance sheets, and steer both strategy and campaigns with minute-level precision.